Data about Adam




Adam Rakicevic

Born 1986. in Kovin, Serbia


BA Graphic designer of printed media
Graduate from Metropolitan university in Belgrade 2012.
Faculty for digital arts. Final score 9.94/10.00.

Studying World Literature, University of Belgrade 2005 – 2008.
Faculty of Philology, undergraduate.

Graduate from First Belgrade Gymnasium, 2005.
Natural sciences.


Serbian native, English proficient, German advanced.


He is individual mostly designing Company or Brand identity, Editorial publications, Websites and wide variety of advertising materials for clients and personal needs. Most experienced in designing corporate identity for Law firms. He collaborated with Festivals, NGOs, Non-Profit & Humanitarian organizations.

Photography grew from passion to profession. Numerous corporate events, fairs, fashion shows reports, concerts and festivals influenced his style of catching the moment, yet he is most comfortable in controlled environment among light stands and flashes.

Curriculum Vitae

Web & Animation Designer

Direct Media

August 2017 – Present

Responsibilities: Taking part in brainstorm sessions and meetings presenting creative solutions. Helping Account sector with realization of creative solutions for campaigns and strategies. Design and production of presentations, Mockups, Web UI, photography, videos, POS materials etc.


Red Production

May 2014 – August 2017

My job was to ensure exactitude of informations in various presentations and projects documentation, and to make sure that overall look suits requirements by ever-developing cinematography and advertising market.

Corporate design, Publication design, Editorial design, Web design and maintaining, PPM documentations prep, Location suggesting and scouting, Art department assistance, Casting director assistant, Storyboarding, 2nd AD.

DDB, JWT, Publicis, Ogilvy, Leo Burnett, McCann, Saatchi, TBWA, BBDO, Digitas, IDEA+, Euro RSCG, New Moment, Y&R, Block&Roll etc, Creativa New Formula.

TVC Projects / Clients:
Molson Coors (Amstel, Karlovacko, Niksicko pivo, Jelen pivo, Staropramen…), Henkel (Rex, R2k, Losk, Pril…), Danone, Rich, Nektar, Imlek, Honeymonster, Soletto, Honda, Mitsubishi, Datsun, Huawei, Husqvarna, Doncafe, Nescafe, Mega TV, Com Hem, L’Azurde, Biofar, Credit Agricole, Banca Intesa, BNP Pariba Fortis, Chartwell international school, Belhospice etc.

Editorial design:
Jugoslovensko dramsko pozorište, German Marshall Fund of the United States, Baby bell, OUR Bar Belgrade

Still Photography:
Cedevita, L’Oréal Revitalift, Aqua Viva, Biofar Liposuc, Hemofarm, Credit Agricole bank, Vox electronics, OTP Bank, Ledo Frikom, Imlek, Belhospice

Still Photographer (Motion pictures):
My Daughter is Missing (2017)
Incoming (2018)

Photo Reporter

My people magazine

2011 – Present

Photographing hiphop performers, producers, singers and musicians for the purposes of interview.
Photo-reporting from various concerts and live performances.

Designer, Photographer, Co-


Štap & kanap studio

2012 – 2014.

• Art direction, Branding, Graphic design, Web design, Prepress

• Photography and Retouching

• Recording, Video editing, Postproduction

Editing of music video Alibi – Nesh ft Milica Pavlovic
Sfx concept for music video Nikolija – Nikolija
User interface for website
Video production of music video Ovde – Struka
Video production of documentary serial Hronike in coop. with My people magazin.
Advertisement campaign for festival Beogradska nedelja umetnosti 2013.
Exhibion space design of Red Bull collective art in Belgrade 2013.
Various fashion editorials, ads, web pages design, etc.

Art director, Co-founder

Zen Art – NGO

April 2012 – July 2013.

NGO Co-founder

Art direction, Branding, Graphic design, Web design, Prepress

Art Direction of projects:
Beogradska nedelja umetnosti – BNU (3 years)

Zen photography 2013.


Art director of festival

FSF – International student film festival

2009 – 2012.

Idea, branding and design for festival’s marketing campaigns both printed and social media.

Art direction, Branding, Graphic design, Web design, Prepress

Designer, Photographer


September 2011 – January 2012.

My job was to improve visual aspect of mikroElektronika’s web site and visual presentation of add-on boards and kit-offers.

Product photography, Digital retouching, Preparation of photos for web and print publishing, Editorial design of brochures and manuals, Printed ads design, Prepress.

Designer, Co-founder

Fresh Wesh

2009 – 2011.

Member of a design group for conceptual exhibitions @ Mixer design expo y2009. y2010. y2011. Members are alumni of FDU, Metropolitan University in Belgrade.

Art director of festival

ISWiB2010 – World Youth Wave


Idea, branding and design for festival’s marketing campaigns both printed and social media.

Art direction, Branding, Graphic design, Web design, Prepress

SUS Alumni

Student Union of Serbia

2006 – 2008.

Student Union of Belgrade – Marketing and Management executive project “International youth day in Belgrade”

Student union of Faculty of Philology – Monitoring board member

Practice Areas

> Design


  • Art direction
  • Consulting & Naming
  • Corporate Identity
  • Brand Identity
  • Concept development
  • Content development
  • Digital marketing production
  • Social Media campaigns
  • Web site design
  • Editorial Design
  • Posters
  • Music Album Covers
  • Storyboard drawing
  • Concept art
  • Exhibition space design

3D design

  • Modeling
  • Texturing
  • Lighting
  • V-Ray rendering

> Photography


  • Editorial
  • Food / Products / Pack shots
  • Making of TVC’s


  • Events
  • Portraits
  • Facilities Exterior/Interior

Motion pictures

  • Still Photographer

> Video production

  • Production
  • Direction of photography
  • Presentation
  • Case study
  • 2D Animation
  • Music video editing

Workshops & Panels


Školarac magazine Celebration of 2 decades – Introduction speech


PDP Conference / Novi Sad 2014 – Panel about SOS SERBIA POSTERS


“Raspust za dž” u Dom Omladine / Beograd 2013 – Moderator of workshop Zen fotografisanje



January 2017
Kulturforum/Transformator, BGD
New Rhythm, small formats

May 2014
New Moment gallery, BGD
SOS Serbia Posters

March 2012
UK Parobrod, BGD
FSF013 Photos

December 2011
S.U.T.R.A. Science festival, BGD
Fresh Wesh, installation 4

May 2011
Mikser design expo, BGD
Fresh Wesh, installation 3

May 2011
Banski dvori, Banja Luka

February 2011
UK Parobrod, BGD
reKrea(K)cija, posters

January 2011
Uk Vuk, BGD
Peron, coop-solo, graphics and photos

December 2010
Club bookstore gallery Glasnik, BGD
B kao žaba, typography artwork

November 2010
UK Parobrod, BGD
Essen 2010, photographs

May 2010
Chaumont, France
Poster Festival, posters

May 2010
Mikser design expo, BGD
Fresh Wesh, interactive installation 2

May 2010
UK Braća Stamenković, BGD
Portraits, drawing

March 2010
Qucera, BGD
U kosi list u oku jezero, drawing

Decembar 2009
Kuća Đure Jakšića, BGD
Ja kažem ne!, posters

October 2009
UK Braća Stamenković, BGD

July 2009
Exit festival, Novi Sad
Fresh Wesh, interactive installation 1

May 2009
Mikser design expo, BGD
Fresh Wesh, interactive installation 1

May 2009
UK Braća Stamenković, BGD
Portraits, oil on canvas

May 2009
Prva beogradska gimnazija – Museums night, BGD

May 2009
Qucera, BGD
Pogledi, oil on canvas

May 2005
1st prize for applied arts (digital photography)
Regional talents fair 2004.

October 2004
Tartu, Estonia
Spajderman sa Dorćola, story in photos




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