Cedevita summer bears 2017

Category: advertising, editorial, photography, portfolio album


October 01, 2017


You noticed some bears wondering around town? Yup, Cedevita launced new campaign with bears craving for Cedevita refreshment. Actors who wore costumes, were experienced in performing in such conditions. We were shooting TVC in Divicibare mountain, photo session was mostly in studio. Most fun and funny project I’ve been working on. Enjoy in results.

Massive print and digital campaign was launched. I can’t count on how many bilboards all arround the city it is applied. And I haven’t reached out Belgrade. There are few more short guerrilla videos available on facebook. Bears in action are just hilarious. #cedevita

Client: Atlantic Group
Agency: #noordinaryagency
Creative direction: Dušan Adamović
Production: Red production
Photography: Adam Rakićević