Data about Adam

Short Bio


Adam is 35. Most of the time Digital Designer from Belgrade, Serbia. Experienced in wide variety of graphic design forms – from traditional painting, print, web design, interactive installations etc. Participated in more than 20 exhibitions around Europe. Photography skills grew from passion to profession. Preferably practices commercial and experimental photography. Shot for numerous commercial campaigns. Was Still photographer on 2 feature films.


Serbian native, English proficient, German advanced.


Adam Rakicevic Born 1986. in Kovin, Serbia


BA Graphic designer of printed media Graduate from Metropolitan university in Belgrade 2012. Faculty for digital arts. Final score 9.94/10.00. Studying World Literature, University of Belgrade 2005 – 2008. Faculty of Philology, undergraduate. Graduate from First Belgrade Gymnasium, 2005. Natural sciences.


Curriculum Vitae

Graphic Designer


August 2020 –

Producing every visual component of a company and its communications. Visual communications two purposes: to inform and to persuade. Graphic designer helps to fulfill these purposes because effective communication transcends mere words. Branding interior and exterior, 360° Campaigns, Digital and social media advertising, OOH advertising, UI design etc.

Web & Animation Designer

Direct Media

August 2017 – August 2020

Responsibilities: Taking part in brainstorm sessions and meetings presenting creative solutions. Helping Account sector with realization of creative solutions for campaigns and strategies. Design and production of presentations, Mockups, Web UI, photography, videos, POS materials etc.
Clients: Henkel, Philip Morris International, Beisdorf (Eucerin, Nivea, Labello), Sberbank Serbia, OTP Banka, Societe Genererale bank, Mondelez, Berlin Cheimie, Extreme Intimo, Imlek, Bambi Plazma


Red Production

May 2014 – August 2017

My job was to ensure exactitude of informations in various presentations and projects documentation, and to make sure that overall look suits requirements by ever-developing cinematography and advertising market.
Corporate design, Publication design, Editorial design, Web design and maintaining, PPM documentations prep, Location suggesting and scouting, Art department assistance, Casting director assistant, Storyboarding, 2nd AD.
Agencies: DDB, JWT, Publicis, Ogilvy, Leo Burnett, McCann, Saatchi, TBWA, BBDO, Digitas, IDEA+, Euro RSCG, New Moment, Y&R, Block&Roll etc, Creativa New Formula.
TVC Projects / Clients: Molson Coors (Amstel, Karlovacko, Niksicko pivo, Jelen pivo, Staropramen…), Henkel (Rex, R2k, Losk, Pril…), Danone, Rich, Nektar, Imlek, Honeymonster, Soletto, Honda, Mitsubishi, Datsun, Huawei, Husqvarna, Doncafe, Nescafe, Mega TV, Com Hem, L’Azurde, Biofar, Credit Agricole, Banca Intesa, BNP Pariba Fortis, Chartwell international school, Belhospice etc.
Editorial design: Jugoslovensko dramsko pozorište, German Marshall Fund of the United States, Baby bell, OUR Bar Belgrade
Still Photography: Cedevita, L’Oréal Revitalift, Aqua Viva, Biofar Liposuc, Hemofarm, Credit Agricole bank, Vox electronics, OTP Bank, Ledo Frikom, Imlek, Belhospice
Still Photographer (Motion pictures): My Daughter is Missing (2017) Incoming (2018)

Photo Reporter

My people magazine

2011 – Present

Photographing hiphop performers, producers, singers and musicians for the purposes of interview.
Photo-reporting from various concerts and live performances.


Štap i kanap studio

2012 – 2014.

• Art direction, Branding, Graphic design, Web design, Prepress
• Photography and Retouching
• Recording, Video editing, Postproduction Editing of music video Alibi – Nesh ft Milica Pavlovic Sfx concept for music video Nikolija – Nikolija
User interface for website
Video production of music video Ovde – Struka Video production of documentary serial Hronike in coop. with My people magazin.
Advertisement campaign for festival Beogradska nedelja umetnosti 2013.
Exhibition space design of Red Bull collective art in Belgrade 2013.
Various fashion editorials, ads, web pages design, etc.

Art director

Zen Art – NGO

April 2012 – July 2013.

NGO Co-founder Art direction, Branding, Graphic design, Web design, Prepress — Art Direction of projects: Beogradska nedelja umetnosti – BNU (3 years) Day Night and Bed – BEWARE! AIDS AWARENESS DAY FASHION SHOW Workshop: Zen photography 2013.


Art director of festival

FSF – International student film festival

2009 – 2012.

Idea, branding and design for festival’s marketing campaigns both printed and social media. Art direction, Branding, Graphic design, Web design, Prepress

Designer, Photographer


September 2011 – January 2012.

My job was to improve visual aspect of mikroElektronika’s web site and visual presentation of add-on boards and kit-offers. Product photography, Digital retouching, Preparation of photos for web and print publishing, Editorial design of brochures and manuals, Printed ads design, Prepress.

Designer, Co-founder

Fresh Wesh

2009 – 2011.

Member of a design group for conceptual exhibitions @ Mixer design expo y2009. y2010. y2011. Members are alumni of FDU, Metropolitan University in Belgrade.

Art director of festival

ISWiB2010 – World Youth Wave


Idea, branding and design for festival’s marketing campaigns both printed and social media. Art direction, Branding, Graphic design, Web design, Prepress

SUS Alumni

Student Union of Serbia

2006 – 2008.

Student Union of Belgrade – Marketing and Management executive project “International youth day in Belgrade”
Student union of Faculty of Philology – Monitoring board member


Practice Areas



Art direction
Consulting & Naming
Corporate Identity
Brand Identity
Concept development
Content development
Digital marketing production
Social Media campaigns
Web site design
Editorial Design
Music Album Covers
Storyboard drawing
Concept art
Exhibition space design




Food, Products & Pack shots
Making of TVC’s

Corpo events

Making of TVC’s

Motion pictures

Still photography

Video production

Direction of photography


Location scouting
Crew management


2D Animation and VFX
Editing TVC & Music videos


Workshops & Panels

Školarac magazine Celebration of 2 decades – Introduction speech

PDP Conference / Novi Sad 2014 – Panel about SOS Serbia Posters

“Raspust za dž” u Dom Omladine / Beograd 2013 – Moderator of workshop Zen fotografisanje



January 2017

Kulturforum/Transformator, BGD

New Rhythm, small formats

May 2014

New Moment gallery, BGD

SOS Serbia Posters

March 2012

UK Parobrod, BGD

FSF013 Photos

December 2011

S.U.T.R.A. Science festival, BGD

Fresh Wesh, installation 4

May 2011

Mikser design expo, BGD

Fresh Wesh, installation 3

May 2011

Banski dvori, Banja Luka


February 2011

UK Parobrod, BGD

reKrea(K)cija, posters

January 2011

n2]Uk Vuk, BGD

Peron, coop-solo, graphics and photos

December 2010

Club bookstore gallery Glasnik, BGD

B kao žaba, typography artwork

November 2010

UK Parobrod, BGD

Essen 2010, photographs

May 2010

Chaumont, France

Poster Festival, posters

May 2010

Mikser design expo, BGD

Fresh Wesh, interactive installation 2

May 2010

UK Braća Stamenković, BGD

Portraits, drawing

March 2010

Qucera, BGD

U kosi list u oku jezero, drawing

December 2009

Kuća Đure Jakšića, BGD

Ja kažem ne!, posters

October 2009

UK Braća Stamenković, BGD


July 2009

Exit festival, Novi Sad

Fresh Wesh, interactive installation 1

May 2009

Mikser design expo, BGD

Fresh Wesh, interactive installation 1

May 2009

UK Braća Stamenković, BGD

Portraits, oil on canvas

May 2009

Prva beogradska gimnazija – Museums night, BGD


May 2009

Qucera, BGD

Pogledi, oil on canvas

May 2005

1st prize for applied arts (digital photography)

Regional talents fair 2004.

October 2004

Tartu, Estonia

Spajderman sa Dorćola, story in photos



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